Overview:-

For the past eight years he has been working for some of the world’s leading creative services agencies, focusing on strategic integrated communications.

His background is in the creation of communications and environments that successfully translate a brand and brand values to customers and the public at large.

Has worked with many corporations and organisations that need to find a way to communicate their position, their brand, and differentiate themselves in highly competitive markets.

This background has given him a keen understanding of how to communicate the desired messages through identity, print and other 2-dimensional media, but also powerfully and effectively through the creation of branded 3-dimensional environments.

He understands the need to develop brand strategies and brand management measures and have applied these principles across a range of projects.

Key responsibilities:-

Oversees the strategy and creative development of a team of 20.

Through the use of strategic tools and detailed research that is the platform for my work, he has been able to identify a clients unique “DNA” and integrate that essence into tangible brand expressions, experiences and environments.

Through this process, meaningful two and three-dimensional contact points are created to communicate the company’s brand and achieve it corporate goals.

His group’s success stems from a dedicated, multi-disciplinary team that includes specialists in strategic consulting, brand development, research, marketing communications, graphic design and interior architecture, of which he is the creative lead.

Direction:-

• Daily Art Direction and Guidance
• Champion & Mentor
• Performance Reviews
• Staff Goal Setting
• Managing Deliverables and Client Relationships
• Lead Budgets & Annual Planning
• Brand Quality Control & Quality Assurance
• Ensure Continued Collaboration Amongst Peers

Creative:-

• Research and Strategy Development
• Motive Thoughtful Design Thinking
• Encourage Sustainable Design Solutions
• Promote Collaborative Team Environment
• Lead Conceptual Design Development
• Embrace Brand Values and Standards
• Maintain Project and Client Objectives
• Strategies for Continued Brand Evolution

Design:-

• Synthesis Project Process
• Forefront Design Trends
• Develop Innovative Design Solutions
• Implement Innovative Design Solutions
• Manage Brand Standards
• Maintain Excellence in Brand Management

* A full folio is available only on request.

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