Brief Overview

Working for Billabong over the last nine seasons (three per year) laid a solid foundation for my knowledge of the fashion/media industry in Australia. There I established a detailed understanding within the realm of commercial, creative art; for printmaking both for garments and print press collateral to support it.  Working there I also established an understanding fitting art concepts into particular markets, from almost absolute censorship to an all out creative assault.

At Billabong I worked in a team of three producing a 350-400-piece ranges. We primarily worked on knitwear, t-shirts, fashion tees, fleece and wet shirts. Although it wasn’t uncommon to switch over to woven, denim or board shorts if need be, and in doing so created a strong background for all of us in all aspects of designing. Billabong carry’s a lot of its work in house so to complement the design process, I gained insight in to the, advertising collateral, and marketing that assisted the range such as product support, range release presentations and photo shoots.

I am a confident designer throughout the whole process, from relevant brainstorming and concept creation, to guiding my work to have the best balance of innovative style paired with commercial viability. These points I think are integral for a designer today. 

After working for Billabong. For the last four months I have been working as a freelance designer, most notably for MTV. Here I have reinforced my industry experience, developing print and web advertising collateral, for both the Australian and New Zealand markets.

My Background

Growing up on the far north coast of NSW. I moved to Sydney in early 2002 where I eventually studied Fashion Design at East Sydney Institute of technology.

In September of 2005 I was lucky enough to start working full time for Billabong as an assistant designer to the head menswear designer. I had an exiting three years working for the industry leader that Billabong is, learning an immense amount, and having a lot of fun along the way.

My personal interests in various mediums such as art, fashion, sport and design lend originality to my dedicated work ethic and genuine will to succeed.  I love to meet new people and pride myself the relationships I keep both personally and professionally. I am a confident speaker and l look forward to the growth that a challenge can bring.

Employment

MTVNA, Darlinghrst, Sydney
Freelance Graphic designer, November 2008 - current

• Working in Adobe Flash, Illustrator, InDesign and Photoshop CS3
• Retouching photo-shoot material
• Retouching POS material
• Developing MTV’s off air marketing collateral - taking briefs and interpreting them to achieve best results to sit inline with MTV’s local advertising campaigns
• Creating street posters
• Creating Billboards
• Creating magazine advertisements
• Creating online advertising material

Billabong GSM, Burleigh Heads, Gold coast
Assistant to Head Menswear designer September 2005 - August 2008

• Working in Adobe Illustrator, InDesign, Photoshop CS3, Microsoft excel
• Researching/ Interpreting current trends on web (WGSN, websites, blogs etc), magazines, and advertising.
• Mood boarding to create focus for design direction.
• Structuring the range in visual and excel format.
• Concept development - interpreting art and validating its relevance for various garments and to the market itself; collecting new fabrics and structure them into the range; updating “best sellers” so that they are fresh for the next season, while still retaining the profitability of originals; determining what new trends were relevant to Billabong and drive art in that direction.
• Fabric development - take chosen fabrics and redraw them ie. checks etc. ; determine any adjustments to their design to fit in with the range; choose relevant pantones; structure information clearly to send to suppliers to create fabrics; receiving fabrics and determining which colour/design samples are applicable.
• Garment design - determining new fit/trim directions; creating and tailoring art to fit the garment by means of mocking up and adjusting Unnecessary bits of art; assessing prototypes for fit and general design features and adjusting accordingly.
• Colour way development - thorough exploration of variations to colour-ways on Billabongs colour palette; detailed knowledge of working colours and their relationship.
• Trim/swing tag/P.O.S design - developing trim to sit inline with garments and current trends; creating print ready artwork for P.O.S material such as swing tags, stickers, signs and accessories.
• Specification - carrying out extremely detailed specification information for suppliers and directing specification on styles for juniors.
• Detailed garment printing experience - working closely with Billabongs print technician; indexing photo-realistic images for best printable results; thorough experience with screen mesh sizes and adapting art accordingly; print separations; thorough experience maintaining the best possible visual outcome from artwork whilst still keeping the print work viable from a cost point of view.
• Participating in the creation of advertising collateral - participating in Billabongs advertising for range releases, catalogues and P.O.S; brainstorming ideas for photo-shoots; structuring seasonal catalogues; editing catalogues and P.O.S advertising material for print-press.

Fashionassassin, Darlinghurst, Sydney
Assistant March - September 2005

• Colour way development - thorough exploration of variations to colour-ways Assisting preparation with marketing
• Pattern grading
• Assisting with design work – making toile’s and garments for marketing
• Assisting shows and promotional activities - setting up for MAFW 04/05

Portfolio

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